ommph. I would audibly express my frustration, but my roommate is trying to learn how to nap (I know, who doesn't know how to nap?!) so I'm going to write about it. I'm also putting off finishing homework, but that's nothing new.
you all know how I struggle with appropriate dressing in a male-dominated science field, but there is absolutely no reason booth babes should exist.
'Booth babes' stir controversy at 2012 CES
(for some reason, BBC won't let me have an embed code, but you should click on the link and watch the video, it's not too long)
Booth babes are insulting to women working in the tech field and only encourage gender stereotyping and inappropriate behavior. Regardless of if a women voluntarily agreed to work as a booth babe, she should not be subject to inappropriate comments and behavior from men, as seen in the BBC clip. (I also hate the way women are dressed in most video games and sci-fi books, but that's for another post.) I also finding it insulting to attendees to just assume that they would not be interested in a product if they don't have a scantily-clad model holding it. The problem only doubles when models are hired and not expected to know anything about the product. A company engages an attendee by objectifying a woman and then can't the sell the product because the rep doesn't know what she is handling - awesome marking strategy PR department (a marketing team probably all filled with men, but I won't put it past a woman to set something up at a male-heavy expo) Someone attending something like CES is there specifically to find out about new products, so I really don't see the point of hiring booth babes to introduce new products. And to the gal in the red shirt who though what they were wearing was fine because they weren't practically naked and laying across the hood of a car - if the clothing isn't appropriate for the tech workplace, it shouldn't show up at a tech conference.
Violet Blue, over at ZDNet has
a humorous and pointed discussion about what it would be like if booth babes were male. also awful was the number of
men taking pictures of the women without a product in her hands (link is from another gaming conference where apparently booth babes were supposed to be absent. it's quite funny, actually). If you're a guy who would go ask about a product because of the women holding it, not because of the actual product itself, I never want to work with you. That behavior quickly translates into an uncomfortable atmosphere in the workplace and I want nothing to do with it.
I also found the model's comments on women not being interested in technology telling about what she values and how the low visibility of women in tech makes entering the filed intimidating. I don't believe girls will see science and technology as a viable career to pursue until we get more women doing high-profile awesome things in a non-exploiting manner. Which is tricky, because minds, values, and attitudes in the industry have to change now before more women will join. I'm not sure what exactly to do to help this change happen, but I think that starting by mentoring girls and showing them how they can excel in those fields and supporting women like my friend
Meredith, who is blazing trails through the tech industry.
for more discussion about booth babes, there are some other articles that have popped up on the internet:
another
ZDNet one
one from
The Guardian - apparently women were dancing in thongs at CES....really?!!!
from
The Atlantic Wire
CNET (via huffington post) posted an except of a Women in Tech Panel - and look how awesomely they all were dressed!!!
and a whole
ream of photos of booth babes - can you tell what they are marketing?
oh wait - there's
more
and look!
some gadgets, but don't forget the booth babes.
I'm done ranting now, but if you read all the way through this, I'd be interested in hearing how you would/do respond to the idea or presence of booth babes at a conference.
Also, no relevant pictures in this post, because the only related pictures would be of scarcely clad women, and I don't want that on my blog. But I can give you a cute kitten picture!
I would totally check out a product if a marketing department used kittens to sell it.....